Judging the Economy via Search Volumes

Could Google be a way to predict trends, enough so that it could point to investments?

Its an interesting idea, introduced by Hitwise when they ask if the housing market has hit rock bottom - pointing to a levelling off of the decline in Google searches for “Houses For Sale”

Certainly looking at searches for trends for “houses for sale” in Google trends doesn’t share the level off, with a decline still shown, almost 50% down on the same time last year due to a shortage of mortgages

Also look at spending power - “DIY” is down about 30% from last year, but is experiencing an upswing in the last month.

Are people finding they do have more disposable income, or are they trying to tart up their houses as much as possible to make them easier to sell in this tough market?

But is everyone feeling the blues and booking themselves on holiday? Looks like search trends for “holiday” are on their way up.

Could you maybe let search volume govern investment choices? Indeed, could you not build a search engine that looked for company names in the vicinity of certain “buzz” works such as Buy, Sell, Good, Bad, and make a call on possible share options? I’ll tell you if it works after I make my first million :)

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Renting vs Mortgage

I live in a pretty seaside town in Cornwall which has a lot of Londoners coming down buying up holiday homes; great for them but the locals are now priced right out of the market.  Buying a house in my parents day was a natural step to adulthood; these days the prices are so inflated its not even considered, especially on Cornwall wages which average the lowest of the country.

Buying your own home is a UK obsession - Margret Thatcher’s move to let all council house be bought by their renters in the 80-90s via S125 has meant a lot more people of that generation now own former council property.  This I think has helped fuel the consumer splurge, with former tenants finding themselves jumping upwards from working class (The Brits are still obsessed with class; sorry) and taking out secured loans to cover in many cases frivolous spending - who needs a kitchen refurb every two years?

An interesting post by the New York Times property expert David Leonhardt offers a buy or rent calculator - it basically shows that sometimes its best to rent rather than tie up your money in a speculative bubble.  (Graph in $’s but same principle for £’s)

Buy or Rent Calculator

A basic rule of thumb touted in the article by David is to divide the price of your house on the market with your annual rental.  If the ratio is above 20 the monthly cost of ownership exceeds the cost of renting.

My figures…

Pay £700 a month rent on a £300,000 valued house; £8400 a year rental outgoings - I get a ratio of 35.71% (!)

This is typical for the county.  This is obviously way over what I want to tie up my money in - I’m thinking I’ll only now ever get a mortgage if I can get an LTV (Loan to Value) under 50%. 

Those sitting in their over priced houses smugly are in no real better position - if they sell their house they have to buy another over priced house

EDIT - 17 July

Found a good site explaining the tradeoffs in more details here - What Should you Pay for Your House?

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